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Upsell to new customers on the most direct channel - their mobile numbers.
CUSTOMER ACQUISITION WITH MOBILE MESSAGING
Short messages via SMS and messaging apps are the most effective way to reach consumers. Compared to email marketing, short messages on the mobile device are four times more likely to be read.
New customers can be easily reached through targeted and personalized advertising across multiple mobile channels. However, the first step towards a successful advertising is gaining end-users consent or contact information. Consent and users contact information can be obtained in numerous ways, such as organizing prize games or sending coupons and discount codes.
Today’s customers have become omni-shoppers, making their purchase decision through all possible channels. With mobile messaging, you can reach your customers proactively where they spend most of their time – on their mobile phones.
Short messages are read within 90 seconds and are ideal for bringing new customers into stores quickly.
Even while visiting the store, consumers use their smartphones to compare both price and product range.
The potential for marketing via mobile messaging has not yet been realized fully and can therefore become a competitive advantage.
With a wider selection of contact options, new customer groups can be reached.
Short opt-in campaigns are most effective at attracting new mobile numbers and customers.
With SMS and messaging notifications, you don't need any apps or printed advertising material to reach customers.
CUSTOMER ACQUISITION AND MOBILE OPT-INS
Make it transparent for customers when and why you are going to write to them.
If you address all their questions immediately, you will get their mobile opt-in more easily.
Instead of asking for their mobile number, you can encourage customers to have them contact you first.
Focused campaigns with SMS opt-ins that invite consumers to take the first step come across as more natural.
Mobile messaging is an effective tool to bring companies and customers together.
By collecting contact data and mobile numbers, you can start targeted SMS and messaging campaigns to win new customers, promote sales and strengthen customer loyalty.
- Compared to other channels, the response rate to SMS and messaging campaigns is the highest, which is why it’s great for stimulating sales.
- Mobile channels enable you to have a continuous dialogue in order to build a stronger relationship with the customer.
During a first-time registration, users are most likely to give their mobile phone number for marketing purposes.
Always point out to the user what benefits they will miss if they do not grant you their opt-in.
Prize games and competitions attract attention from customers and can increase product sales.
Prize games can be carried out well with SMS and other mobile campaigns, and are highly effective for customer acquisition.
Just as an opt-in for mobile marketing must be obtained, the customer or subscriber must also have the option to unsubscribe from this service at any time.
Messaging apps make it possible to get in touch with customers through entertaining content.
Invite prospects who contact you via messaging apps to subscribe to your services and offers.